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Article marketing has become one of the most popular marketing channels for most web marketers. It is in fact, one of the most effective ways to get more people to visit your website, buy your products and generally fare well in the search engines. Article marketing is nowadays used a long side social medias like Twitter and Facebook to ‘scream’ about certain products, goods or services.
Despite all the praise heaped on article marketing, duplicate
content is one of the fast rising challenges facing article marketers.
The posting of exactly same article to multiple sites has resulted in
the duplicate content penalty, which is raking havoc to web marketers.
Whereas the penalty is not live parse, if it’s duplicate,
search engines such as Google and many more tend to ignore it in the
search results, meaning that you’re less likely to see any benefits
from writing and distributing them.
Here are some tips to overcome this penalty:
Use of duplicate content checker PlagSpotter
Plagspotter helps article marketers detect any duplicate
content in their content for marketing. With the help of the tool web
marketers are able to own their content and secure their original ideas
and this helps to reduce the risk and generate more traffic and better
rankings for their sites.
Mix up the elements in your article
Article marketing can seem to be a very hectic activity just before
posting to the sites. as a writer your typical article
should contain the title, introductory part, body, and conclusion and
an author though not all. After fixing all the elements in an article
fix your mind to how you can sell the article, this is done by creating
different multiple versions of each element and combine those elements
differently each time you post your article. With the different versions
within the elements there is less chance the search engines will see
the article as a duplicate.
Titles
Most readers just before starting to read an article the first
thing the eye catches is its title. The title gives a brief overview
on what the article is about. A unique and interesting title sets the
reader in a certain mood and gives reader more need to read. This brings
in the importance of the article title both from a reader point of view
as well as a duplicate penalty point of view. Writers should thus avoid
using the same title while posting to different sites. By varying the
article title there is less chance of the search engines believing they
have already indexed that page.
Article Summary
It is useful to have numerous and very different versions of the summary.
Having different versions will help you avoid duplicate content penalty.
The summary element in an article that which is examined very
closely by the search engines for existing duplicates.
Article Body
The body element in an article contains much information in every
article written. Therefore the body is the part that most readers will
get interested in to get to know the whole story. What is important
is the structuring of your body. You can structure the text into blocks
that can be also be rearranged.
Besides structuring of the body the writer should replace words and
phrases with meaningful, but different equivalents. This way
the article will maintains the same tone and meaning but has a large
proportion of different words.
Article resource box
This is an element that article authors
get the opportunity to link to the most appropriate pages in their web
site. By rearranging the order of links and anchor text can produce
excellent results and thus helps avoid the duplicate content penalty.
About The Author
Sandra Miller is a tech tips writer from Brooklyn. Loves writing about blogging, social media and SEM. You can reach her at Google+
